Problem
How can we solve and create a story for the campaign strategy?
Folgers was looking to launch a campaign along with the redesign to reintroduce themselves and shift public perception of their brand as not just your grandma's coffee. We wanted to celebrate their 170 years of craft and visualize all the different coffee drinkers on the campaign page without giving a damn. The biggest hurdle is that the creatives had several floating ideas, but no concrete storyline to help flow into the page.