Multicultural Center of Excellence Logo

Web Redesign
Time Frame: 2 weeks

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My contributions
Created moodboards
Designed logo variation
Created e-mail templates
Values of McCOE
Using the 3 brand’s values: fierce, inclusive, and inspired, helped inspire the presented designs and create a tone for the logos.

Moodboard Overview

Alternative Naming
We wanted to shorten the naming and see if it could make more impact. However, client preferred to keep the naming as is to immediately understand their organization.
Logo Type Variations
Because the "O" in McCOE was not significant, we offered to also create variations to shorten the logo. #3 was ultimately chosen.
Direction 1 - Origins
Curious, Open, Welcoming
The 7 colored circle logo would become dynamic in different applications. The logo with the hands were meant to feel as if they’re circling around the globe.
Direction 2 - Origins
Fierce, Ascending, Leading
McCOE aims to transform current practice to bridge the gap between different cultures. The top logo represent a movement, where we all come together and aim towards a change. The gradient logos are also dynamic in that it changes color based on application. The triangular shape plays on the representation of excellence. The last logo also signifies pieces of the puzzle coming together to create a shape.
Direction 3 - Endorse
Seal of approval,
Endowment, Trustworthy
These logos are drafts for this tone direction. I was providing this option based off of the "Center of Excellence." However, it did not make it to the next round.
Direction 4 - Inspired
Inclusive, Collaboration, Motivate
These logos were inspired by the various colors of the flags and reflections of mirrors. The mirrors represent our identity and are usually reflected in the logo. I also played around with weaving patterns of our clothes that also comes together to create a shape.

Round 2 Logos

Between these two logos, I created a spread with different typography to see which logo works best. In the end, client chose the gradient logo (#4 and #5). This logo brings both a weaving pattern and pieces of a puzzle coming together to make a change.

Final Logo

Milk-Bone Redesign

Web Redesign

Smucker's Redesign

Web Redesign


App Design