The current site only goes through products by category, but we introduced finding products through flavor. We did provide expertise on how to improve the page and incorporate the flavor. The recipes content was also redesigned, so we provided three flows.
The current site only goes through products by category, but we introduced finding products through flavor. We did provide expertise on how to improve the page and incorporate the flavor. The recipes content was also redesigned, so we provided three flows.
The main difference between the two flows would be the content seen on the category page and integration in the nav. The user can scroll through the flavor selector and see all the products across different categories.
The main addition we provided was creating a hub and additional components to help users sift through the various recipes. An improved filter, creating more icons to describe the cooking process, and an updated recipe page layout.